How to Use viral marketing in a Sentence

viral marketing

noun
  • The movie’s viral marketing campaign was one of the first true successes of the genre.
    Josephine Livingstone, New Republic, 6 Feb. 2018
  • The entirety of Season 6 has yet to hit shelves on the heels of its new viral marketing campaign.
    Jake Woolf, GQ, 1 Feb. 2018
  • The movie was made under-the-radar and used a viral marketing campaign to tease out interest.
    Etan Vlessing, The Hollywood Reporter, 23 Sep. 2022
  • Whether or not this was a genuine slip by the Lowes, or simply some clever viral marketing, remains to be seen.
    Amy MacKelden, Harper's BAZAAR, 5 Apr. 2020
  • Iowa burger man Loren Gingrich went down to the crossroads and sold his soul to the devil in exchange for this viral marketing ploy.
    John Hendrickson, Esquire, 24 Feb. 2015
  • Iksic also bought a handful of miniature Santa’s elves and hid them around the store this year to drive viral marketing.
    Kiran Herbert, Outside Online, 18 Dec. 2020
  • At the start of last week, Dogecoin was valued at about 9-cents but exploded in worth by the weekend to 40 cents due to viral marketing trends.
    Joe Mario Pedersen, orlandosentinel.com, 20 Apr. 2021
  • The Blair Witch Project showed the value of viral marketing, and proved a compelling story and tense tone was more important than a high-gloss studio sheen.
    Tasha Robinson, The Verge, 1 Nov. 2018
  • The Airbnb post arrives as a viral marketing campaign for the Barbie movie continues to ramp up ahead of the film’s debut on July 21.
    Byeleanor Pringle, Fortune, 27 June 2023
  • People have been making the joke that 2017 is a viral marketing campaign for Season Four of Black Mirror.
    Anna Peele, GQ, 13 Dec. 2017
  • But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show’s viral marketing campaign.
    Bryan Bishop, The Verge, 24 May 2018
  • What happens if no one notices the viral marketing campaign for your new horror film?
    Clark Collis, EW.com, 29 Sep. 2022
  • The sunglass company owned by DeCelles just struck gold with a viral marketing video.
    San Diego Union-Tribune, 21 June 2019
  • No one pulls out her phone to take a picture of sliders or mini quiches—here was a way to turn catering into viral marketing.
    Molly Fischer, The New Yorker, 19 Sep. 2022
  • And its participants weren’t lured into some viral marketing scheme for a quick buck.
    Jenny Singer, Glamour, 2 Oct. 2020
  • That, plus some good online viral marketing to hit overindexing demographics with ads and trailers, would go a long way.
    Mark Hughes, Forbes, 8 Aug. 2022
  • This is an example of the dark side of 21st-century e-commerce in which viral marketing campaigns – such as those miracle-cure ads bunched at the bottom of web pages – prey on the naivete of woke consumers.
    Washington Post, 23 July 2019
  • There is no formula that cracks the code of viral marketing, and the reason why marketing goes viral is usually unknown.
    Expert Panel®, Forbes, 10 Feb. 2023
  • Justin Bieber's viral marketing campaign for his new album caused a Boston politician to jokingly call for a ban on graffiti inspired by the singer.
    Rebecca Rose, Cosmopolitan, 4 Nov. 2015
  • Colorful health sodas with viral marketing strategies are popping up in a grocery store near you.
    USA TODAY, 23 July 2023
  • Juul devices went on sale in 2015, and the company quickly propelled itself to the top of the market with a combination of high-nicotine pods, dessert and fruit flavors, and viral marketing.
    Washington Post, 25 Sep. 2019
  • The combination of heavy viral marketing and an immediate chorus has helped Smith score their biggest hit in years, and Petras her biggest hit to date.
    Rania Aniftos, Billboard, 4 Oct. 2022
  • American towns have been renaming themselves in honor of corporate brands for longer than viral marketing has even been a thing.
    Ken Jennings, Condé Nast Traveler, 24 Sep. 2018
  • Since then, the people behind the viral marketing campaign have teased us with more billboards and social media posts, but very little clues on Jeny’s identity.
    cleveland, 3 Jan. 2020
  • Their spread so captivated social media that many wondered whether the world was falling for a viral marketing campaign.
    New York Times, 28 Dec. 2020
  • So, for casual fans who want in on the reveals — or just want to marvel at the depth of HBO’s puzzle-creation — here’s a handy guide to everything Westworld’s viral marketing has revealed about the upcoming season.
    Bryan Bishop, The Verge, 6 Apr. 2018
  • But his most famous stage name, Aphex Twin, finally made a return in 2014, when a viral marketing campaign involving graffiti, dark web links, and a blimp started to give fans hints about a new album.
    Al Shipley, Billboard, 29 Aug. 2019
  • His first project was creating a viral marketing campaign for award winning series Breaking Bad where users would get personalised life advice from the leading actor Walter White.
    Tommy Williams, Forbes, 25 Feb. 2021
  • Giving launch-party guests the chance to pose for a professional photographer, and potentially appear on a Times Square billboard, was a brilliant viral marketing move.
    Jamie Ducharme, Time, 17 May 2021
  • With lofty claims and unnecessary additives, food scientists say it’s the epitome of viral marketing.
    Sakshi Venkatraman, NBC News, 29 Sep. 2022

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'viral marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Last Updated: